Qrown extended their services with 2 new branches. They were looking for a way to build on their brand success even though this was based on a different field of business. The idea of colour coding by branche was quickly decided upon through research and in collaboration with the client. Building on a familiar brand gives confidence their quality will reflect on their other branches and give the user a good indication of the new services Qrown has to offer.
Stakeholder interviews and bench marking competitors helped determine the information architecture. Using these tools help create a renewed website that will be future proof for further ambitions by Qrown.